Laura Gilbert, regional marketing director of Alvarado Hospital Medical Center,
Paradise Valley Hospital and
Bayview Behavioral Health, was chosen as the 2012 Marketing Professional of the Year by the
San Diego Business Journal. The award recognizes, promotes and honors excellence, professionalism
and outstanding achievement in marketing.
Gilbert is responsible for creating and implementing marketing strategies
at two acute care hospitals and one behavioral health facility. These
facilities are part of the "Top 15 Health Systems" in the U.S.
and the only health system in California to receive this recognition from
Thomson Reuters. In addition, Paradise Valley Hospital received an "A"
in patient safety from
The Leapfrog Group.
"When I began working with Laura in May 2011, she impressed me with
her work ethic, knowledge and attention to detail," said Neerav Jadeja,
Paradise Valley Hospital administrator. "She implemented numerous
ideas to help improve the marketing departments and image of three hospitals
in the San Diego region. It continues to surprise me how she has time
to implement all of her ideas, as well as maintain the daily PR that she
does. She is wonderful to work with, and I am grateful to have her on
The winners were selected by an independent panel of judges and Gilbert
won in the privately-held, large-company category. The
San Diego Business Journal honored the marketing professionals by hosting an exclusive reception
and awards program to celebrate the winners, finalists and guests on July 26, 2012.